From October 31st to November 4th, 2019, the third phase of the 126th China Guangzhou Import and Export Fair (Canton Fair) was held in Guangzhou Pazhou Exhibition Hall as scheduled. As one of the evergreen brands of the Canton Fair, PHOENIX also came to the exhibition site to welcome the arrival of global partners.

As an important platform to show the brand image to global customers, PHOENIX has sent professional teams to participate in the exhibition every year since 2000. So far, it has been holding hands with Canton Fair for 19 years. Through the platform of Canton Fair, PHOENIX has made friends with global partners, displayed its brand image, and promoted its series of new products to more than 50 countries and regions on five continents in the world.

Li Jingsong, general manager of PHOENIX import and Export Co., Ltd., introduced: under the unfavorable situation of slow global trade and intensive trade disputes, PHOENIX has been constantly making new strategic plans to expand overseas production and supply scale and effectively avoid the adverse effects of trade frictions; Continuously innovate inward, take users as the center, and develop products that meet users' needs and solve consumption pain points; Deeply cultivate channels and innovative marketing business model; Build the moat of Phoenix brand core competitiveness under the new situation of Global trade.

The Canton Fair has always been known as the "barometer" and "wind vane" of China's foreign trade economy. At the opening ceremony of the 126th Canton Fair, Xu Bing, deputy director of China Foreign Trade Center, pointed out that the current global economic growth is slowing down, trade protectionism continues to heat up, the multilateral trade system is facing major challenges, and the environment for China's foreign trade development is becoming more complex and severe. As for Chinese enterprises themselves, in order to maintain a steady rise in the severe market situation, only by innovating development ideas, improving the true value of technologies, innovating product design and so on, can they win new development advantages.