From May 1st to 5th, 2019, the third phase of the 125th China Import and Export Fair (Canton Fair) was held in Guangzhou International Convention and Exhibition Center. It was the 19th consecutive year that PHOENIX has participated in the Canton Fair and appeared in Wuxi exhibition area as a key brand, which has drawn great attention from Chinese and foreign merchants.

Known as the "barometer" and "wind vane" of China's foreign trade, Canton Fair is the bridgehead for numerous Chinese manufacturing enterprises to enter the international market. Since its appearance at the Canton Fair in 2000, PHOENIX has become an eye-catching scenic spot at the Canton Fair every year. The scale of the exhibition and the brand image are increasing day by day. While showing a good image of specialization, internationalization and branding to Chinese and foreign merchants, it also keeps meeting new customers through the Canton Fair to explore the global market.

During this year's Canton Fair, due to the impact of Sino US trade frictions and other uncertain factors, the total number of visitors this year is less than that of last year. However, due to the early export trade, diversified customer channels and wide market coverage, PHOENIX suffered little impact among the foreign trade enterprises. According to the statistics of the PHOENIX salesmen participating in the exhibition, the number of customers visiting this year was basically the same as that in previous years, especially in the golden time of the first three days, during which the flow of customers was very large, of which 70% were old customers and 30% were new customers. Moreover, as PHOENIX has overseas factories in Vietnam, Cambodia and so on, as early as the Sino US trade war started in 2018, the group's import and export company took the initiative to communicate with US customers and guide US customers to place some orders in overseas factories such as Vietnam, thus effectively avoiding trade barriers. Especially since January this year, when Vietnam Phoenix cultural products Co., Ltd. just started with its the new factory building under intensive construction. It is expected to be officially completed and put into production soon in the second half of this year. In the early stage of the exhibition, the import and export company of the group also timely conveyed this important message to American customers, which greatly enhanced their confidence in expanding cooperation with our company.

In addition to actively serving customers, PHOENIX also pays attention to internal training, exhibition hall design and product display, highlighting the international and professional brand image. At the same time, it focuses on new product display and promotion, and actively promotes new products to customers. But on the other hand, with the growing maturity of the international painting material market, it is more and more difficult for new products to become popular. Although there will be corresponding new products in every exhibition, with the market becoming more and more mature and highly saturated, competitors are constantly bringing forth new ones. In order to win from the fierce competition and quickly seize the new market, we must speed up the pace of new product development, shorten the cycle time and speed up the update frequency, so as to enhance the brand competitiveness.