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Toward New Heights in the New Era on the Current Basis
2020-10-08

In 2020, for Phoenix Artist Material in Vietnam, which has made great achievements overseas for 15 years, it is a year of starting again towards higher production capacity and higher quality development after reaching the peak of historical production capacity. For Phoenix Artist Material in Vietnam, its development is endless, and there are more things waiting to be achieved.


The day, October 18, 2020, coincides with the first anniversary of the completion and operation of Vietnam Phoenix Artist Material Cultural Products Co., Ltd., the second overseas factory of Phoenix Artist Material in Vietnam. Relying on the mature management experience and team of Phoenix Artist Material in Vietnam, the new factory has been based on the development road of high starting point and high standard from the beginning, complementing the advantages of the old factory. Over the past year, the two overseas factories have integrated and promoted each other, giving full play to the group effect of 1 + 1 > 2.


Wang Yiyuan, general manager of two overseas factories, introduced that the success of Phoenix Artist Material in Vietnam cannot be achieved without the key elements of the success of the three major undertakings: good timing, geographical convenience and good human relations.

Seize the opportunity and follow the trend. Thanks to the advance planning of the head office, the second overseas new factory was successfully built and put into operation as early as October 2019; at the same time, in the first half of 2020, Phoenix Artist Material has closely seized the market opportunity of the prevailing housing economy in European and American countries, and won a much higher number of overseas orders than the same period last year, which not only made up for the losses caused by the loss or delay of orders in February and March, but also realized the substantial reverse of orders. Now, the monthly production capacity of Phoenix Artist Material in Vietnam is above the historical high in 2019, breaking a new record once again, from the maximum of 117 standard containers in a single month at the end of last year, it has exceeded 235 standard containers every month, and the current production capacity is still growing.


Keep a foothold in the right place, jointly hold together for warmth. Overseas factories are far away from local headquarters, but Phoenix Artist Material in Vietnam has been based on local management from the beginning. The new factory also continues and carries forward the advantages of this localized management, and fully ensures the sense of ownership and enthusiasm of employees. Thanks to the concerted efforts of Vietnamese and Chinese cadres, the two overseas factories have achieved good integration and complementarity. Wang Yiyuan, general manager of the two brother factories, believes that only by integrating development and playing the role of "1 + 1 > 2", can they dilute the cost in the short term and achieve greater development in the long term. Therefore, no matter from the distribution of orders, or the division of labor, the convergence of the production process, it is the overall arrangement of the two factories to achieve complementary advantages.


If we want to turn the external market opportunities into our own development advantages, we must work hard. Since the establishment of the new factory last year, Phoenix Artist Material in Vietnam has been strengthening its internal management by focusing on lean production and full automation.


First, to ensure raw material procurement in place in a timely manner, closely cooperate with the pace of production and perfect docking. Lu Qiaochun, vice president in charge of raw material procurement in Phoenix Artist Material in Vietnam, is a "veteran" with many years of overseas factory management experience in Phoenix Artist Material. In October last year, she went to Vietnam for the fourth time, mainly responsible for the procurement and production planning management of the new factory. Under her management, the purchase of raw materials of Phoenix Artist Material in Vietnam has always been prepared a precaution measures, and the connection with orders is seamless, which greatly ensures the smooth progress of production.


Second, lean production management. Although the number of orders is increasing rapidly, through scientific production planning, all orders can be pushed forward in an orderly way at the same time. The Vietnamese cadre in charge of production planning, Fan Shi Jinxin, is one of the "Founding Members" with 14 years of working experience in Phoenix Artist Material in Vietnam, and he has rich experience in production management, he also has a high reputation among employees. In response to the surge of overseas orders this year, Fan Shi Jinxin vigorously promoted production automation when arranging production plans. He made full use of the automatic frame making machine, automatic packaging line and other equipment, with the two shifts schedule to enable the machine can run 24 hours to maximize the effectiveness; the management is more refined, for example, when assigning production tasks, the method of setting personnel and specifications is adopted, so that each employee can make corresponding products of several specifications, ensuring the proficiency and quality stability of employees.


Third, the overall promotion and upgrading of automation, to improve the quality and efficiency. The new factory’s production capacity has reached a high level from the beginning with the adoption of the automatic frame making machine, automatic packaging line and other equipment. At the same time, in order to maximize the efficiency of these automation equipment, except the implementation of two shifts to ensure the 24-hour operation of the machine, from 2020, the production equipment will be in charge of Zhou Jingrong, who is dispatched by the head office to Vietnam. He has many years of equipment maintenance experience in Phoenix Artist Material. The general equipment failures can be eliminated by him in time to avoid affecting production. As the saying goes, let professional people do professional things so that they can make the best use of their talents and materials.


Unity and cooperation, and the overall situation in mind, this is also the most critical factor for Phoenix Artist Material in Vietnam to make improvement again. Good Human Relations is not only the consistent spirit of unity and struggle of the cadres and employees of Vietnam and China, but also the overall consciousness of selfless mutual assistance of brother factories at home and abroad.


In fact, there are many uncertain factors this year. In January and February, many overseas orders were delayed or cancelled due to the pandemic, the normal pace of production was disrupted, the morale of the factory was low, and the workers were demoralized. In April and May, overseas orders surged apparently, even surpassing the same period last year. Facing the development of the situation, Phoenix Artist Material in Vietnam quickly reached a consensus: The international market is changing rapidly. Only by seizing the opportunity and making up for the lost time can we win better development. Cadres unite as one, the majority of grass-roots staff also cherish this hard-won situation, they even work overtime voluntarily. With the joint efforts of all of them, the monthly production capacity soon reached a record high in June, and the scheduled target was completed ahead of time. In July and September, the new record was broken again, and it will be further improved in the future.


With the active support of the domestic headquarters and brother factories, Phoenix Artist Material in Vietnam has become more powerful. Since Ma Hailing of the import and export company was responsible for purchasing, the raw materials of overseas factories have been in sufficient supply. At the same time, the factories in Wuxi and Shuyang cooperate fully and support overseas factories unconditionally to ensure the supply of raw materials and semi-finished products.


Good human relations also include timely assistance from other Chinese enterprises in the park. Due to the impact of the pandemic, the shipping schedules and flights between Vietnam and the United States are less, and there is a great pressure on the production and storage sites. Phoenix Artist Material in Vietnam had to make concessions to other enterprises in the park. All of these rare situations add more impetus to the smooth production of Phoenix Artist Material in Vietnam.


There is no end to development, and there is always another peak above one.