On January 7, 2020, the fourth session of the fourteenth Wuxi Municipal Committee of the Chinese people’s Political Consultative Conference was held. Chen Weihong, member of the Wuxi Municipal Committee of the Chinese people’s Political Consultative Conference and chairman of Phoenix Artist Material was invited to attend the meeting. As an entrepreneur who has been deeply engaged in the art and cultural industry for many years, member Chen Weihong has submitted Three Thoughts on Promoting the High Quality Development of Cultural Industry in Our City to give suggestions and suggestions for the high-quality development of Wuxi’s cultural industry.
In his motion, chairman Chen Weihong put forward three suggestions on how to promote the high-quality development of cultural industry: first, to fully understand the breadth and development significance of cultural industry, we should pay attention to both hard indicators and soft power. Generally speaking, Wuxi’s cultural industry has achieved good results in recent years, but there are still shortcomings in the cultural industry. Compared with the domestic brother cities, there is still a gap between Wuxi and them, and the matching degree of cultural industry needs to be further improved. The second is to fully understand and respect the regularity of the development of cultural industry. There is a lot of room for innovation and improvement in how Wuxi excavates the urban cultural connotation, innovates the expression of cultural tourism, and constructs the classic cultural tourism product system with local cultural connotation. Third, we should have the courage to take on the responsibility, be determined to innovate, and work hard. It is necessary to strengthen the support and investment for small, medium and micro cultural enterprises, especially private cultural enterprises, and encourage and guide the people to gradually form values on cultural consumption. Only in this way can Wuxi’s cultural industry develop better and faster with high quality. He also expressed his hope that Wuxi will be a city full of cultural charm in the future.
In recent years, a "cultural and creative" craze has sprung up. To this end, member Chen Weihong believes that cultural and creative products are popular precisely because they link culture and people’s life. “Practicality is the most important. It must be related to the life scene of the citizens to have vitality” said Chen Weihong. But at present, there are still blocks in the development of local cultural and creative projects, first of all, it is not clear about the history, culture and public needs. Secondly, according to the regulations on museums, many museums are unable to sell cultural and creative products, and the relevant supporting policies have not kept up with them, and the awareness and brand degree are not enough. Phoenix Artist Material actively cooperates with Wuxi Museum in the development of cultural and creative products with the goal of entering people’s life. While launching new products, it guides and cultivates people’s cultural consumption habits, and strives to drive more and better cultural enterprises into the field of cultural and creative products, so that art can serve people’s higher demand for a better life.