Not long ago, the city held a propaganda and ideological and cultural work conference, which made clear requirements and arrangements for the prosperity and development of Wuxi's cultural industry. To this end, Wuxi Daily launched a series of reports on "exploring a new path of high-quality development of Wuxi culture". From the sample analysis of Wuxi cultural industry development, literary and artistic creation and city brand building, we can understand Wuxi's current cultural coordinates, and then explore the high-quality development path of cultural industry and cultural undertakings. As one of the series reports of Wuxi cultural industry, Phoenix Artist Material is regarded as the "Model of Binhu District" for the successful transformation of cultural industry.

Culture is the spirit of a city. The development of cultural industry represents a strong comprehensive strength. As a national historical and cultural city, Wuxi has profound cultural heritage, but the overall level and value of cultural industry development in our city still need to be improved. So how do we find a way to develop with its own characteristics? How do we seize the new opportunities of industrial development to achieve breakthrough? Phoenix Artist Material and other key cultural enterprises in our city fully carry forward the spirit of daring to be the first tin merchant, according to their own advantages, work out of a "Professional, International, Branding " development road, successfully realize the transformation breakthrough, and become one of the "Model of Binhu District" enterprises worthy of reference.
Chen Weihong, chairman of Phoenix Artist Material, told reporters that building its own brand, seizing industrial development opportunities and paying attention to personnel training are the keys for Phoenix Artist Material to develop and win in the cultural field for many years. Phoenix Artist Material Phoenix Artist Material 's own brand products were sold online in Amazon in 2018, and the cross-border e-commerce has achieved great success. He has recruited a world-class technical team with high salary and is ready to make a big show in the pigment market this year. The outstanding achievements of Phoenix Artist Material on the world stage are the epitome of the transformation and development of Binhu district cultural industry.
Wuxi is rated as the only national cultural export base in Jiangsu Province, which is closely related to the role of Phoenix Artist Material. “The development of cultural industry needs a leader and an industrial cluster as its core.” Zhang Linghao, Dean of School of design, Jiangnan University, said “The reason why Shenzhen is pressing Beijing and Shanghai in the development of cultural industry is that it has a number of leading cultural enterprises such as Tencent, Huaqiang animation, overseas Chinese town and Yachang. The total number of cultural enterprises in our city was less than that in Nanjing, Suzhou and Changzhou in 2018. Therefore, in order to realize the great development of cultural industry in Wuxi, it is urgent to cultivate and develop a number of large-scale and effective cultural enterprises, especially the leading cultural enterprises.”
It is understood that Wuxi is currently stepping up research on more targeted industrial support policies, the government has formulated and promulgated the Three-year Action Plan for the Development of Cultural Industries and Several Policies and Measures to Promote the High-quality Development of Wuxi's Cultural Industry. In this way, various elements are promoted to gather in advantageous fields, excellent enterprises, and high-quality projects, and a group of cultural enterprises with strong competitiveness and influence will be formed. “After trillions of GDP, the development of cultural industries is an inevitable choice.” related experts said. (reporters Han Ling and Chen Jingjing from Wuxi Daily)