Quote: For Phoenix Artist Material, which has been based in the global market since its establishment, the product and brand going global is no longer a goal in itself; it is the higher pursuit of the Phoenix Artist Material development strategy to make the Phoenix brand be able to rank among the world's first-class art brands after going abroad, and truly enjoy the world's reputation.

[1] Set Sail for the World

Spring is the peak season for the global convention and exhibition. In the spring of 2019, the exhibition team of Phoenix Artist Material appeared to be extremely busy, and went to various parts of the world to participate in important exhibitions with steps non-stop. Following the Frankfurt Fair in Germany and the Toy Fair in Nuremberg, Germany, the NAEA in March and the Russian Stationery Fair in April, you can see Phoenix Artist Material. While the products are going abroad, Phoenix Artist Material is also showing its brand image to the world and continuously improving its brand influence.
Like most export-oriented manufacturing companies, in the initial stage of development, Phoenix Artist Material used to be highly dependent on OEM production for major international customers. Although the products have gone abroad, they cannot be based on the international market under the name of the Phoenix Artist Material. Besides, under the OEM model, companies do not have the right to speak in the industry, and the entire industry is in a state of low-level competition, and it is difficult for Chinese enterprises to achieve high-quality development.

Phoenix Artist Material has gradually realized the importance of establishing and cultivating its own brand. As early as 2001, Phoenix Artist Material participated in the International Office Stationery Fair (Paper World) in Frankfurt, Germany as an independent brand, and is now an evergreen exhibitor who has participated in the exhibition for 18 consecutive sessions. At this year's Nuremberg Toy Fair in Germany, Phoenix Artist Material, as one of the "Selected Brands in China", excels in painting materials and is favored by many merchants. At the NAEA exhibition in the United States, Phoenix Artist Material participated in the exhibition for the second time in a row and received more attention than in 2018. Art educators and children's art education experts from all over the United States have shown strong interest in the products and product concepts of Bonfill, a brand of children's creative painting materials under Phoenix Artist Material, and there is an endless stream of people coming to experience and communicate every day.

[2] Join Forces to Achieve a Win-Win Cooperation

In addition to unremittingly participating in large-scale international exhibitions and enhancing brand influence, Phoenix Artist Material is also actively deploying offline and online market channels. With the gradual increase in the competitiveness of Phoenix Artist Material, some large distributors are also very interested in exclusive agency, and related business is under negotiation. From OEM mainly to seeking overseas expansion of its own brand, and developing its own agents overseas, although the overall sales of these independent brand agency channels account for a small proportion of the export sales of the entire group, this means that the recognition of Phoenix Artist Material in the European and American markets is increasing. This is a small step for Phoenix Artist Material in the overseas market and a big step for the development of the brand.
There is a stationery distributor in Poland. Eight years ago, he wanted to start his own business. At that time, he found several painting material manufacturers in China and wanted to develop into partners, but they were all faced with "the samples are very good, but the actual arrivals are very bad." making him almost lose confidence in Chinese products. At that time, a friend recommended him to try to cooperate with Chinese Phoenix Artist Material. With an attitude to try, he began to act as an agent for Phoenix Artist Material. It was a small batch of picture frames at first. Later, it was found that the quality was stable and the sales volume was very good, which greatly enhanced his confidence. The cooperation between the two sides was more and more in-depth and lasting. Now, the distributor is expanding in Poland. At the same time, the recognition of Phoenix Artist Material in the local market and the market share of Phoenix Artist Material products in the local market are also increasing year by year, which is a vivid example of "growing together with customers" in the global market for Phoenix Artist Material.

Relying on Amazon e-commerce network platform to develop online business and establish Phoenix Artist Material influence in the eyes of European and American end consumers is another successful brand promotion strategy of Phoenix Artist Material. The year of 2018 is the first year for Phoenix Artist Material to enter Amazon. In that year, it won more than 600,000 US dollars of online sales, and this year, it is expected to exceed one million US dollars.

[3] Focus on Quality and Pursue Excellence

A thousand journey takes every step. Brand promotion is not a day's work. In order to establish the recognition and reputation of Chinese painting brand in the competitive international market, Phoenix Artist Material must have excellent product quality and service level as the backing.
The promotion of Belt and Road Initiative has brought rare opportunities to the development of national brands and external communication and has also put forward higher requirements. Phoenix Artist Material timely put forward the goal of pursuing perfect quality on the basis of 100% qualified products, and take "focusing on quality and pursuing excellence" as one of the spirits of Phoenix Artist Material, first, adhere to the quality standards, implement high standard quality requirements in the quality management, and strictly implement, with the spirit of ingenuity to produce high-quality painting materials; the second is to strengthen the ability of independent innovation, speed up the pace of new product research and development, enhance the added value of products, and meet the higher demand of artists and art consumer market with the attitude of pursuing excellence.
China is moving from a big manufacturing country to a powerful manufacturing country. In order to become a world-class painting material enterprise with global competitiveness, it must have a world-famous brand. This is not only a pass for Chinese national enterprises to enter foreign markets, but also a sign of becoming a world-class enterprise with global competitiveness.