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Talent is the Core Competitiveness of Phoenix Artist Material
2019-03-18

Talent is the first resource. In 22 years of development, Phoenix Artist Material has always regarded the introduction and cultivation of talents as the core competitiveness of high-quality development. Since March, the personnel department of Phoenix Artist Material has participated in a number of special recruitment fairs. From the perspective of the latest post setting and recruitment situation, it has increased the recruitment of middle and high-end and compound talents. With the accelerated development of the enterprise, the speed of talent recruitment has also increased accordingly.

The gathering of talents makes the enterprise prosperous. One of the most obvious examples is: in October 2018, Phoenix Artist Material was successfully introduced into the core team of Winsor&Newton, which achieved a historic breakthrough in the output value of pigments in that year. In the future, Phoenix art pigments will focus on the development of high-end professional pigments and match the international first-class quality. At the same time, Phoenix Artist Material will expand our product lines and accelerate the development of high-end watercolor pigments and children's painting pigments. The group's senior management expressed with confidence that pigment will become another important growth point in the future development of Phoenix Artist Material.
In the painting material manufacturing industry with traditional advantages, Phoenix Artist Material vigorously implements production automation and product intelligence to consolidate its leading position in the industry. At the production end, Phoenix Artist Material will fully introduce automation equipment and corresponding high skilled workers to lead the revolution of painting material manufacturing industry; in the product line, Phoenix Artist Material constantly seek breakthroughs in the field of medium and high-end art painting materials. On the basis of adhering to the quality of ingenuity, it uses scientific and technological innovation means to develop new products such as intelligent picture frames, and vigorously improves the added value of products. Corresponding to the upgrading of products, Phoenix Artist Material has also made corresponding adjustments in its talent strategy: pay attention to the introduction and cultivation of senior technical talents with R&D and innovation ability, especially the compound talents who not only understand products but also have the ability of art design.
With Phoenix Artist Material actively extending to the upper reaches of the art industry chain, the personnel department of the group has correspondingly improved the allocation of talents in terms of talent strategy, focusing on the introduction of talents such as art education, art and cultural creation, and given a slightly higher salary than that of the same industry. Along with the salary, the higher requirements for the qualifications and abilities of the candidates are raised. In a newly released "recruitment manual for Wuxi Phoenix Artist Material Co., Ltd.," the highest paid position is "product manager", which has recruitment requirements including full time bachelor degree or above; CET-6 or equivalent level, fluent oral English, good translation and writing skills; strong product design aesthetic ability, understanding of the European and American culture, quickly grasp the product trend, customer demand. Post graduate students, overseas study experience, product design major or knowledge of painting materials are preferred. Obviously, as a representative enterprise of Chinese painting material manufacturing industry, Phoenix Artist Material is no longer satisfied with OEM production for world-class art painting material brands or competing with domestic competitors in low-end and homogeneous competition, but focuses on the development of independent brands, from the aspect of product R&D and design, Phoenix Artist Material should base themselves on internationalization and high-end. Therefore, products design and R&D capabilities are in line with the world-class level. In the past two years, when participating in large-scale international exhibitions, Phoenix Artist Material will arrange product R&D personnel and sales personnel of business departments to participate in the exhibition together, making the have the most cutting-edge and intuitive knowledge of the international fashion trend through the exhibition, so as to enhance the product design and development personnel's international vision and first-class design ability. According to the latest recruitment announcement released by Phoenix Artist Material this year, interior decoration designers with relevant art professional background and design related experience have become the new favorite. As an art soft decoration brand of Phoenix Cultural & Creative Co., Ltd. marching into high-end home, Yimeige interior decoration designers are different from ordinary soft decoration designers. They should not only have the professional background of interior design, but also have the professional background of interior design, strong visual collocation ability, and a certain artistic aesthetic ability and artistic space building ability.
Chinese enterprises are gradually rising from product competition to brand competition. In recent years, Phoenix Artist Material has increased the overseas promotion of its own brand. In addition to participating in international exhibitions, developing overseas agencies and other traditional channels, it also actively arranges online and develops cross-border e-commerce business. Therefore, foreign trade talents such as cross-border e-commerce executives are favored, and the recruitment requirements are higher than before. On March 9, Jiangsu Female's Federation held a special job fair for female college students in Nanjing. The recruitment booth of Phoenix Artist Material was very popular and received dozens of resumes from famous college graduates such as Nanjing University. Among them, there are many excellent graduates majoring in international trade and foreign languages. As an important business growth point in the future, cross-border e-commerce professionals who are proficient in foreign languages and have a good foundation in international trade are very popular. In the future, Phoenix Artist Material will vigorously expand the global market, especially in the children's painting materials market with broader development prospects, which is another important business growth point. The introduction and training of talents related to the international business of children's painting materials is also the key task of recruiting talents this year, which means that Phoenix Artist Material will further achieve higher level specialization in children's painting materials and other subdivided fields on the basis of internationalization and branding in the future.
Industry prospers with talents, and people gather with talents. Talent is the first competitiveness of any enterprise, first-class enterprises must be equipped with first-class talent team. Phoenix Artist Material will also increase the recruitment of talents, vigorously introduce and cultivate leading talents in every key development field, so as to ensure the leading position in the industry in the future; at the same time, Phoenix Artist Material will optimize the structure of talent team, improve the construction of talent echelon, and provide the backbone and reserve force for the development of the group's painting materials and art career.